PART I—The Multi-Passionate Woman: The Problem Of Choosing “Just One Thing”

In the last year, I’ve gotten the honor to befriend an incredible woman named Johanna: a wife, mother, podcaster, teacher of the feminine, God, all things that make us the beautiful women we are.

And when she told me about an upcoming teaching experience she was hosting, I asked her if I could share her story with my audience…I really feel like you will find yourself in her story and I’m excited to share her teaching experience she’s hosting on October 25th (more on that later)…

Maybe you can relate:

12 years ago, Johanna was standing in her kitchen at 6:47am, staring at a stack of acceptance letters spread across the counter.

One from the Pop & Jazz music conservatory in Helsinki. One from an English linguistics + literature program at the University of Helsinki. Then there were all her other creative dreams and projects.

“Do I have to choose?” she thought.

Years later, her husband walked in, poured himself coffee, looked at the pile of potential projects and ideas, and asked the question she'd been avoiding:

"So... which one are you going with?"

She opened her mouth to answer and realized she had no idea.

Because the truth was, she didn't want to pick.

After giving birth to her son, she found herself yet again facing the same dilemma:

She wanted to study the somatics and the mystical, and perform as a saxophonist-singer-songwriter, and coach women through their creative blocks and write about the intersection of faith and artistry, and study metaphysical poetry from a psychoanalytical perspective. 

But every mentor, every business coach, every "expert" had told her the same thing: Pick a lane! Narrow your focus because you can't be everything to everyone.

So she did what she thought she was supposed to do: She picked the music program, and tried to be content, pushing through endless hours of practice.

Later, she dedicated herself to studies in English literature, convinced herself coaching and her podcast was "just a hobby," and tried to ignore the restless feeling that grew stronger every month.

The restlessness turned into physical pain. Her shoulders locked up and her jaw clenched so hard she'd wake up with headaches. She pushed through her performances until one day, mid-concert, her body just...stopped cooperating.

The doctor told her it was tension…"You need to relax."

But it wasn't stress.
It was suppression.

Every part of herself she'd shoved aside to "stay focused" was screaming to be acknowledged.

The pain forced her to take a break from performing. And in that break, she did something she hadn't done in years: she let herself be curious again - without relentless judgment of what she felt.

She started writing morning pages simply just for herself.

She’d write songs about healing (one was called “The Sound of Healing”). Then she'd write about a theological question that had been nagging her. Then she'd write about a client conversation that had lit her up. Then she'd write about a novel that made her cry.

One morning, about six weeks into this practice, she was flipping back through her journal and noticed something.

Every entry, no matter what topic she started with, circled back to the same themes: beauty, transformation, the body, the soul, faith, creativity, and the integration of all of it.

She wanted to call it scattered until she realized it was actually a pattern.

She sat at her kitchen table for two hours that morning, reading through weeks of entries, and for the first time, she could see it: these weren't competing interests; they were facets of the same vision.

The music wasn't separate from the coaching, the academic work wasn't separate from the faith writing, and the somatic healing wasn't separate from the artistry and feminine embodiment.

They were all asking the same question from different angles: How do women become whole?

And that’s when something clicked...

She realized she'd been trying to build a business by picking which skill to sell, when what she actually needed to build was a world, a realm where all these pieces belonged together because they were all part of the same story.

Her story.

But knowing that and actually building it were two different things.

The first thing she did was stop trying to explain herself in one sentence. She stopped trying to fit into the "I help [specific person] do [specific thing]" formula that every business coach was pushing.

Instead, she started sharing what she was actually thinking about.

She'd post about a femininity concept she was wrestling with or a piece of music that moved her. A somatic exercise she was trying or a coaching insight she'd had that week.

It wasn’t a quick fix. A slow unraveling.

Especially after becoming a mom, she felt like nothing was happening. 

No clients came through, and no heart-fluttering opportunities in sight. 

To be honest, she felt like quitting on many days. Many days. 

But something strange started happening.

A woman messaged her: "I've been following you for a few weeks, and I can't explain it, but everything you post feels like it's speaking directly to what I'm going through. Can we talk?"

Then another message.
Then another.

These weren't people looking for a music teacher or a life coach or a theology+femininity tutor; they were women who resonated with the world she was building. Women who were also multi-passionate, faith-driven, creative, and tired of fragmenting themselves.

And to her surprise, they didn't want one service from her, they wanted to be in proximity to the way she saw the world.

That's when she understood what a personal brand actually was...

It wasn't a logo or a color palette or a positioning statement…it was the cohesive world you create when you stop hiding parts of yourself and start letting them work together.

Even as she started coaching women who’d tuned in to her Vibrant Flow Podcast on their God-given identity and emotional freedom, she’d bring the analytic text historian, flowy artist, and no-nonsense strategist with her.

While writing her M.A. thesis on 16th-century alchemical eschatology, she launched her first brave offering: the Vibrant Woman experience. It was a 3-month exploration for women who were done with the inner fracturing and wanted more. 

Her first sale: €1,500. 

It wasn't life-changing money, but it was proof. 

Proof that when you stop fragmenting yourself and start building from your wholeness, the right people show up. And they did. 

Now, she has built a platform where women gather not just for coaching, but for the conversations on her podcast. For women craving a full reclamation of our multidimensionality and desire to lead without emulating but through emanating. 

Collaborations started landing in her inbox, she got speaking invitations, podcast requests, women telling her, "I've been praying for someone like you to exist." and “let me know when your book comes out.”

And here's what she learned through all of it:

The confusion you feel about how all your gifts fit together isn't a problem to solve, it's a sign that you're ready to build something bigger than a single service.

The fragmentation you experience isn't because you lack focus; it's because you've been trying to fit into frameworks that were built for people who aren't like you.

And the exhaustion you feel from starting over and over again isn't failure, it's what happens when you keep trying to build someone else's version of success instead of your own.

Now, if you're sitting with your own version of those acceptance letters and trying to figure out which part of yourself gets to exist and which parts have to be set aside, I want you to know something:

You don't have to pick.

You get to build a world big enough to hold all of who you are.

This is exactly what Johanna and I are talking about this Saturday, October 18th on Instagram Live at 11am Central Time on my account @femininedevotion.

We're calling it: The Heroine's Journey—Building a Brand Aligned With Your Passion and Soul.

And not the hero's journey where you conquer external obstacles and come back with a trophy, but the heroine's journey, where you integrate who you've always been and finally let her be seen.

We'll talk about:

• How to recognize your through-line when everything feels scattered

• What changes when you stop positioning yourself and start building a world

• The practical first steps she took (and you can take) to move from fragmentation to integration

• What a prophetic personal brand actually is (and why it has nothing to do with being an influencer)

More details coming on Friday in my PART II email of The Multi-Passionate Woman, including the exact time and link to learn more about Johanna’s offering.

But for now, just sit with this:

What if your confusion about your multi-passions isn't the problem? What if it's the invitation?

See you in my next email…

Lauren